Lissette Pérez-Carrillo Joins the PCA Board of Directors

The Premium Cigar Association (PCA) has announced the latest addition to its leadership team. Lissette Pérez-Carrillo, a highly respected figure within the cigar industry, has joined the PCA Board of Directors. This move is poised to bring new insights and strengthen the association's efforts in promoting and protecting the premium cigar industry.

A Legacy in the Cigar Industry

Lissette Pérez-Carrillo comes from a notable family of cigar makers and brings with her a rich heritage that spans multiple generations. Her father, Ernesto Pérez-Carrillo, is a renowned cigar maker who has left an indelible mark on the premium cigar industry. The Pérez-Carrillo family is known for their dedication to quality and excellence, and Lissette has played a crucial role in maintaining this tradition.

Professional Background

With a strong background in both business and law, Lissette Pérez-Carrillo is uniquely positioned to contribute to the PCA Board. She holds a law degree from Boston University School of Law and has substantial experience in legal and corporate governance. This combination of legal acumen and industry-specific expertise is expected to be a valuable asset to the Premium Cigar Association.

In her previous roles, Lissette has demonstrated her ability to navigate complex regulatory landscapes and has been a vocal advocate for the premium cigar industry. Her efforts have included active involvement in legislative matters, aimed at protecting the interests of cigar manufacturers, retailers, and consumers alike.

Strategic Vision for PCA

As a new board member, Lissette Pérez-Carrillo is expected to bring a fresh perspective to the PCA’s strategic initiatives. Her experience and deep understanding of the industry will be crucial as the PCA continues to tackle regulatory challenges and strives to expand its influence.

One of her primary goals is to ensure that the premium cigar industry remains vibrant and sustainable. To this end, Lissette plans to work collaboratively with other board members and stakeholders to advocate for fair legislation and cultivate a greater appreciation for hand-crafted cigars.

Strengthening Industry Advocacy

The addition of Lissette Pérez-Carrillo to the PCA Board of Directors signifies a continued commitment to robust industry advocacy. Her legal background and advocacy experience will be instrumental in fortifying the association’s lobbying efforts at both the state and federal levels.

With ongoing regulatory pressures, it is more important than ever for the PCA to have strong leaders who can effectively represent the industry’s interests. Lissette's comprehensive understanding of these issues and her proactive approach to policy advocacy are anticipated to enhance the PCA’s effectiveness.

Conclusion

The inclusion of Lissette Pérez-Carrillo on the PCA Board of Directors is a promising development for the Premium Cigar Association and its members. Her extensive experience, industry heritage, and commitment to advocacy make her an ideal addition to the leadership team. As she embarks on this new role, the premium cigar community looks forward to the positive impact she will undoubtedly bring to the association and the industry as a whole.